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June 29, 2012
By: TOM BRANNA
Editor
• Inspired by its bestselling CelluDestock skin-firming and anti-cellulite product, Vichy Laboratoires wants women everywhere to take a “Booty Break.” The brand’s new initiative (www.bootybreak.com) offers a provocative format for embracing one’s curves while appreciating the curves of their male counterparts along the way. It’s the ultimate tongue-in-cheek “booty call.” Rolled out on June 7, “Booty Break” will launch across all digital platforms with a special site and complementary content...
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